Conducting both market research and user research is essential for developing products that effectively address user pain points. Accurate and reliable information about target users is crucial in this process. Research data, including user personas and journey maps, play a pivotal role in ensuring that products not only meet expected functions but also offer easy navigation.

Moreover, researching into technical aspects such as infrastructure and workflows provides valuable insights, revealing opportunities to enhance business systems. By prioritizing both market research and user research, companies can create products that not only fulfill user needs but also optimize internal processes.